Think back to 1983 (if you’re old enough… if not you may know this business legend anyway). It was Christmastime and there were lines, no hordes of people, waiting, clamoring and paying top dollar for… a doll.
A Cabbage Patch Kid, to be exact.
As one store manager put it “…people were grabbing at each other, pushing and shoving. It got ugly.”
Dolls were nothing new, so what explains the hysteria that exploded during the Cabbage Patch Craze?
What happened was a unique combination of viral marketing (word-of-mouth) and scarcity. There were only so many dolls made and a lot more demand than manufacturer Coleco ever expected.
Couple that with the Christmas frenzy, and voila!! People were literally begging for dolls. A black market arose – dolls were going for $200 sometimes $300!
What do Cabbage Patch Kids have to do with you, here, today? It’s all about demand. It’s about that fairy dust, that magic potion, that elusive “something” that makes people WANT something really really badly.
And it doesn’t just apply to dolls.
Look around at some of the most successful people we know: Oprah, Donald Trump, Martha Stewart. Love ‘em or hate ‘em… you have to admit, they have strong brands that keep them in business. Do you think Oprah goes around “looking” for opportunities? Hell no!! Opportunities find Oprah! Why? Because she has a strong brand that draws the right opportunities to her.
[ Imagine If… ]
Imagine if you had a strong enough presence that opportunities, clients or customers were clients clamoring to buy from you, so much so that you would actually have to turn some of them away…
Wouldn’t that be more fun than what you’re doing now?
The principles are the same whether you’re selling so-ugly-they’re-cute vinyl orphan dolls, haircare products, consulting services or anything else. The principles of “irresistibility” are the same and they apply ALWAYS.
These days people are saturated with advertising, burnt out on being “sold to” and seek out brands and people they connect with. If you can become a person that other people talk about, look up to and refer to, you can stop selling and start seducing.
The idea is to build a strong enough brand that you become “top of mind” among the right people for whatever it is that you offer. Becoming top of mind means generating streams of referrals – highly qualified potential buyers or clients – who will come to you, who will seek you out, rather than you going out to push, peddle and promote to them.
Referred business is more qualified and less price sensitive, so on top of having more potential clients, you’ll also be able to charge more.
Having an irresistible personal brand is something you can do in any industry, whether your self-employed or have a job, whether your 15 or 65. When you have a solid, authentic, appealing personal brand, work – and life – just gets better all around.
[ Our Story ]
If you’re reading this and have connected with us, then it’s probably something we’ve talked about resonates with you. Perhaps you’re not as successful as you want to be, dream about being or deserve to be.
You probably work HARD, maybe even too hard, and are still not making the kind of money you’d should be. You feel like you’re on a hamster wheel… going, going, going, struggling to get clients, or looking around wondering why that breakthrough you’ve been waiting for is taking so LONG!
We understand you because we’ve been there. We are Jessica Kizorek and Michelle Villalobos. We have each built successful businesses working with clients we love while having lots of fun in the process (our videos are a testament to how much fun we have!). But business hasn’t always been this easy, lucrative or fun.
In fact, we spent years knocking our heads against the wall making mistakes, wasting time, wasting money and getting emotionally “beat up.” Each of us spent our fair share of time getting frustrated, fed up and yes, even shedding a LOT of tears. And we were embarrassed about it, wouldn’t talk about it, we pretended everything was “GREAT!!” while inside we were freaking out about next month’s bills – and whether or not the money would show up to pay them.
But we made it through the same tunnel and emerged into the light at the other end. We’re still going and the journey has only gotten better.
What did it take to get here?
[ What We Did ]
We have put in untold hours discussing (and now documenting) what it was that turned things around so dramatically for both of us. What did we do that started drawing in business? Why did clients start coming to us and paying us more than before?
Ultimately what we realized is that each of us finally hit a “tipping point” in our personal brand that spread the word and started generating solid referral, word-of-mouth business, allowing us to charge premium prices and walk away from the crappy work that sapped our energy and paid too little.
Each of us had been working on our brand for a long time before hitting that tipping point, however. But the interesting thing is, now, looking back, we know we could build it all up back up again from scratch again in just a few months. For real.
Consider this: you’re here reading this page, which means somehow, some way, our branding drew you to us. We only started actively putting this project “out there” about 1 month ago. In other words, in one month we’ve been able to deploy a brand that has you sitting here, reading these words. Pretty amazing, huh?
In the years we spent building our businesses and our brands, we discovered lots of things that worked, but maybe even more important was what we learned about what didn’t work, about what was a huge waste of our time, energy, money and resources.
We’ll never make those mistakes again…
And now we want to share everything we’ve learned with you.
[ Why Us? ]
Over the last couple of years, we’ve delivered hundreds of workshops, seminars and live training programs, to thousands of people to help them transform their brands and their businesses.
We’ve helped people with marketing strategy, personal branding, online presence, sales skills, negotiating skills, strategic planning, networking, body language, social media strategy, video marketing, email marketing, pricing, referral marketing, guerrilla marketing and a slew of other things…
And for this, we charge good money. To attend a one-day workshop with the two of us will set you back at least $1,000. Want more personalized help? Our retainers start at $10,000/month.
We know that not everyone who wants to work with us can afford our workshops and private training, so for the very first time, we decided to create a complete, self-contained training program that anyone could do, anywhere, on their own schedule. For a lot less money.
[ The Creation Of Make Them BEG ]
We spent months backtracking and documenting every single thing we did along the way to get from there to here. We wondered if we had to do it all over again, what would we do? If we could go back in time and give our younger selves the benefit of our current knowledge, what would we give them?
That’s how Make Them BEG was born.
Amazingly, we determined that if we had to do it all over again, with this program we could recreate in a few months what took us several years the first time around.
We honed in on what had changed in our businesses, what methods were making such a beautiful, powerful, welcome difference in our careers, and then we broke it all down into a step-by-step program that shows exactly how to do what we did.
It’s all organized in ultra-specific steps. We’re talking nitty-gritty-nothing- left-to-chance-no-guessing type of steps that will breeze you through the same path we tripped and stumbled down because we didn’t have someone to shepherd us along the way.
Here is what Make Them BEG teaches:
• How to combine your passions, talents, skills, experience and unique personality into a powerful, compelling, personal brand.
• How to deploy that personal brand online and dominate the Internet in your area of expertise.
• How to resonate with the right clients for you – and how to grow to the point where you can turn away less-than-ideal clients or buyers (i.e., cheap ones).
• How to get those clients to find you – both online and off.
• How to become “top of mind” – even famous! – in your market, and how to command fees or prices that you may think are unrealistic right now.
With Make Them BEG:
• You’ll drastically cut the time it takes to succeed big.
• You’ll never wonder what you’re supposed to do next.
• You’ll avoid costly mistakes.
• You’ll skip over frustration, self-doubt and the urge to quit.
• You’ll know exactly where you’re going and how you’re going to get there.
• Your success becomes a a matter of “when,” not “if.”
Best of all, as you progress through the program and develop your personal brand, you’ll see your brand and marketing strategies shaping around your own personality and values and goals. Not ours. Not anyone else’s. Yours.
By the way, when that starts to happen, it’s magical.
[ Who This Program Isn’t For ]
Before you get too excited, we’re going to do something that may seem a little odd. We’re going to tell you why this program may NOT be for you.
Why? Because we are 100% committed to successful results for the people we work with. Our principles require us to make sure this program is right for you because if it’s not then we simply don’t want you to waste another precious minute on the wrong track.
So how to know if you’re a good candidate? The number one trait you need to have is ambition. You have to want to succeed. We mean really really want to succeed. You have to want to do big things. Now you don’t have to want to be famous—but quite honestly, it doesn’t hurt.
Next up, you have to be committed. This program will change your life. Literally. You won’t even recognize yourself in three years… maybe even one year. Your present-day self would be so envious and proud of your one-year-in-future-self if she could just see what awaits you at the other end of the tunnel.
However (and this is a BIG however), you have to be committed to using it and following it. You don’t have to whip through the program in three days (though you totally could, depending on where you’re starting out), but we’ve seen that those who do best are the ones who set aside time and make steady headway. So, if you’re the kind of person who will get excited for a moment, join this training program, then never look at it again… don’t bother.
Third, you need to be open-minded. Much of this stuff is new and you may be tempted to ignore certain advice. The more open you are and the more you allow yourself to follow the program wholeheartedly, the better your results will be.
Okay, so to sum up, if you’re…
• Ambitious, and not always playing it safe…
• Committed and hardworking (not half-assed or lazy)…
• Open-minded and ready to invest in yourself…
Then Make Them BEG will transform your business, your career and your life.
(vee – ya – low – bos)