Are You Shopping ‘Small Business Saturday’ November 26?


There is a movement on to help the small business owner and it is gaining momentum!  The weekend after Thanksgiving is the busiest time of the shopping year. Retailers are promoting Black Friday deals even earlier than ever this season. Online shoppers eagerly wait Cyber Monday. Now add into the mix Small Business Saturday. On November 26, people are being asked to Shop Smallsm at their favorite local stores and help fuel the economy. The new slogan When we all shop small, it will be huge is being posted all over towns nationwide.
Small Business Saturday® is an American shopping holiday created by American Express. It was first celebrated on November 27, 2010. In contrast to Black Friday and Cyber Monday, Small Business Saturday encourages holiday shoppers to patronize local small business. Small businesses are critical to the nation’s overall economy. Their importance to local communities extends even further.  “For every $100 spent in locally owned, independent stores, $68 returns to the community through taxes, payroll and other expenditures, according to the small business advocacy group The 3/50 Project.”
“Small businesses are the foundation of our economy – half of America’s workers either own or work for a small business,” said SBA Administrator Karen Mills.  “Small Business Saturday is an opportunity to show our support for our friends and neighbors who throughout the year are growing our local economy, as well as supporting many local initiative and organizations.”
“FedEx Corp. (NYSE: FDX) is injecting $1 million into the small business economy of the United States with its support of Small Business Saturday 2011. The commitment, announced September 27, will send tens of thousands of additional consumers into Main Street merchants on November 26, helping to drive holiday sales for local businesses at a time when customer demand remains among their biggest challenges.
As the premier sponsor in the “Shop Small Gift Card” program, FedEx will give away for free 30,000 Shop-Small American Express gift cards, each worth $25, to consumers through a Facebook promotion leading up to Small Business Saturday on November 26. Ten thousand additional cards will be distributed directly to FedEx customers. The contribution means more money in the cash registers of locally-owned independent businesses.”
Visit Facebook to learn more about this initiative and the many big businesses supporting it.
“When we invest in small businesses, we are investing in Main Streets – the places that give our towns and cities a unique sense of place,” said Stephanie Meeks, president of the National Trust for Historic Preservation, which includes the National Trust Main Street Center. “By celebrating Small Business Saturday and shopping at independent businesses, everyone can play a part in strengthening our economy and supporting revitalization on our Main Streets.”
For me, Main Street USA and small shops hold a romantic vision. “A Shop Of One’s Own” is a phrase I use all the time. All my friends dream about having their own business, a slice of the American dream, once called ‘mom and pop’ shops, now upscaled for many specialty shops to ‘boutiques’. Shopping your local merchants is an experience much different than shopping retail outlets. Both have their place, but the personal service you find in your neighborhood businesses can’t be beat.
Since opening my shop January of this year, in a small hub twenty some miles from my home, I have experienced the joys of meeting my neighbors and the hardship of trying to keep a small business going in this current economy. I love my big business friends, but I love the heart of America. Shopping small will help keep that heart beating!
Barbara Barth, CEO of Life


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