Brooke Burke-Charvet’s new line of workout apparel – Caelum promises to help achieve fitness goals while staying stylish all for under $100. Celebrity Baby Scoop caught up with the always on-the-go mom of four to talk about Caelum and where her inspiration came from.
CBS: Tell us about your recent photo shoot in Venice Beach for your fitness line, Caelum Campaign. Was it nerve-wracking getting in those teeny tiny outfits for the camera?
BB: “We decided to let Venice Beach be the home for the Caelum Campaign photo shoot. I absolutely love the energy in Venice Beach so we chose to use graffiti walls and have the heart of Southern California be the backdrop for the launch of the line.
The line offers styles for every type of woman and the goal is to inspire women to dress the part and live their fittest life.”
CBS: Tell us all about the brand. It looks colorful and cozy. What inspired the various designs?
BB: “My goal for Caelum is to inspire women to get fit and dress the part. I always say, if you are going to sweat to do it in style J.
I created Caelum, derived from the acronym that defines the brand: ‘core, active, evolve, live, uplift and motivate,’ for women with active, on-the-go lifestyles.
I also believe that fitness is fashion! This line was inspired by seasonal colors and current fashion trends so women can have fun when they are pulling their fitness wardrobe out of their closet!”
CBS: We hear the line will be available in Nordstrom. Congrats, and tell us more!
BB: “Thank you! I am very excited that a two year dream is becoming a reality and Nordstrom is the perfect home to launch my brand.
Right now, the line is available at Nordstrom.com and within the next week, will be available in Nordstrom stores across the country.”
CBS: How do you stay in check re. body image and staying healthy? How do you bring a healthy message home to your daughters? To your son?
BB: “It is very tricky. Right now, my older girls are totally into fitness, which I think is great. I try to never use words like ‘fat’ or ‘skinny’ and instead I talk about being healthy, strong and getting fit. I try to lead by example, because working out is so much more than just the body. It is about mind, body and souls as well as the benefits of choosing to be active go so much deeper than the surface.”
CBS: Shall we watch for a fitness DVD to follow? Maybe you’ll be helping moms to get back into shape post-baby?
BB: “I currently have a DVD with Sony and have already produced four titles and plan on producing four more in the next year. For these DVDs’ I did not just lend my name, but instead I developed workouts such as Sexy Abs, 30 Day Slim Down, Tone and Tighten and Strength & Condition that individuals at a variety of different fitness levels can use and truly work!”
CBS: What’s with Hollywood’s obsession to lose the baby weight fast? What’s your best advice to new moms in the postpartum period?
BB: “I totally believe in belly binding! I wrapped my post pregnancy belly in a belly binding sleeve I developed, Tauts, for forty days and forty nights. This totally helped support the baggy baby skin and forced me to keep my core engaged. I really truly believe this is the best natural approach to getting back in shape.
I will say it takes a miracle to make and grow a baby. All women need to embrace the time and anything that happens to their bodies is so worth it, but it should not be used as an excuse. Stay healthy, stay strong and be positive… remember the pregnancy belly does not have to be forever.”
CBS: Tell us your best tips for moms wanting to get started in a regular fitness routine. What’s the key to success?
BB: “I firmly believe you have to be stronger than your excuses. There are a lot of tips and tricks, but no real secrets.
Making a commitment with a friend, signing up for a gym membership, purchasing a DVD, signing up for a workout class are all really helping and keep you honest. I also think women need to mix up their workouts, set reasonable goals and make the commitment to start.
If you are not sweating, you are not working out hard enough. So push yourself to your limits, write it down and make a schedule that allows you to be as equally important as everyone else is in your life. Make fitness a priority.”
CBS: How are your kids doing? Do they enjoy working out with you? Or are they into sports? Maybe they like both?
BB: “My kids are doing awesome! They love to workout with me. I really enjoy family fitness and sometimes will bring my son to a class and I love bringing my older girls to my Booty Burn class. It is a fun, rhythmic and free space for everyone to have a blast.”
Offering the perfect balance of performance and style, Caelum’s design aesthetic is luxe, modern minimalism using soft, stylish and functional fabrics. Providing maximum performance and comfort for a better fit and a better workout at an affordable price, Caelum apparel will help achieve fitness goals while staying stylish all for under $100. Caelum will be available at Nordstrom stores nationwide in early May.
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